Describe your business
Your name, what you do, where, and your number. Add anything else you'd like it to know: services, specialities, opening hours.
Describe your business in a sentence or two and watch Upkept build a full website in about a minute. Change anything by chatting. If you like it, we put it live and look after it for £99 a month.
Your name, what you do, where, and your number. Add anything else you'd like it to know: services, specialities, opening hours.
A complete site in about a minute: pages, words, layout, a design theme and photos, written from what you told it.
Colours, fonts, wording, new pages, your logo. Ask in plain English and see the result straight away.
Choose your domain and sign up. A person checks your site before it goes live, then we host it and look after it.
An AI that can write your website should also know where to stop. These limits are built in.
Wix and Squarespace both include AI tools in their plans to help you start a site. After that, the site is yours to run. Upkept uses AI to build and change your site, and people to check it and look after it.
| AI in a DIY builder | Upkept | |
|---|---|---|
| Who starts the site | You, with AI help | The AI, from your description |
| Who changes it | You, in the editor | You ask by chat; we show a preview |
| Who checks it before it's live | You | A person at Upkept |
| Hosting | Included in the plan | Included, with daily backups |
| Price | Wix from £9, Squarespace from £12 a month, yearly plans | £99 a month, everything included |
Builder prices: Wix Light at £9 a month excluding applicable taxes, and Squarespace Basic at £12 a month, both on yearly plans, from their UK sites on 15 October 2026. Full comparisons: Upkept vs Wix and Upkept vs Squarespace.
The builder writes in plain British English from what you tell it. The more it knows (your services, the towns you cover, what makes you different), the better the result. You can change any word, and on a real site a person checks it before it goes live.
The demo is free. To keep your site, it's one price with everything included.
Upkept
No setup fee · 12-month plan, then rolling monthly
Secure payments by Stripe. Your domain and your content stay yours.
Yes. Upkept's builder writes a complete small business site (pages, words, layout and design) from a short description, usually in about a minute. You can try it free with no sign-up.
About a minute for the first version in our demo, sometimes a little longer when demand is high. Changes take seconds. When you sign up, a person checks your site before it goes live, usually well within a day.
The demo is free and needs no sign-up; demo sites expire after 24 hours. Keeping a site live is £99 a month, with hosting, security, backups and unlimited changes included.
It's instructed not to invent facts: no made-up reviews, awards, accreditations, registration numbers or years in business. It writes from what you tell it, and on a real site you see every change before it goes live.
No. It can only edit the content of your own site. It can't run code, see other customers' sites, take payments or change your account, and everything it produces is checked against strict rules before it's saved.
Google's published guidance says it rewards high-quality content however it is produced, and that appropriate use of AI isn't against its guidelines. What matters is that the site is accurate and useful, which is why you check everything before it goes live. Read Google's guidance.
Your domain is registered to you and your content is yours, as with any Upkept site. The software, themes and templates behind it are ours. Who owns what, in plain English.
Describe what you do and watch your site appear. Free, with no sign-up.